All Together Now stop frame animation - Budweiser tribute

Because I was one of the people at the Budweiser Lyrics preview evening in Dublin earlier this year thanks to the lovely (and I mean lovely!) people at WHPR, and uploaded the ad to YouTube, I still get the odd notification of new videos being made as a tribute to the ad.

Like this new one by You Tube user ijbellehy1981, which I adore. The creativity is astounding.



The original ad:



And all for http://www.alltogethernow.ie. Lovely stuff.

Ben & Jerry's Ireland are now on Facebook and I'd love a tub.

It's just gone noon and I'm starving. To have this in front of me:



which is about Ben & Jerry's Baked Alaska, vanilla ice cream with marshmallow swirls and white chocolatey polar bears:



and to see that 'Yes, Pecan' is a mixture of chocolate ice cream with white and dark chocolatey chunks with pecans, walnuts and chocolatey covered almonds



Well, it's just torture. Time to go shopping I think. I must actually dig out my Ben & Jerry's scooping certificate - I'm a trained and certified Ben & Jerry's ice cream scooper - one of the best things about working in the cinema, I reckon.

You can become a fan on Facebook here and check out their website.

Sometimes it's hard to beer a woman

Click images for bigger versions:







Goldstar Beer - Thank God you're a man - advertising from the McCann Erickson Advertising Agency, Tel Aviv.

Ryanair are looking for younger fans with Mr Superfly

Ryanair are trying to "rescue the pop charts" and are now backing the single above to reach number one in the charts.

" 'Mr. Superfly' is a fly with superpowers living in the parallel fly universe of 'Flyspace'.

He came into being when one of Ryanair’s 58 million passengers heard the in-flight music and liked it so much they decided to make a single based on the tune."

The fly-in-question's name is Ryan (geddit?), and there's quite a detailed back story to him, including his work as an Air Traffic Controller, his trip to the Buzzney theme park in Paris and his secret super powers. Perfect kid material and a great memory prompt for Ryanair. Wait for the merchandise, toys, t-shirts and figures free with every kids meal on board a flight...



You've got to hand it to the marketing people. There's his website selling his single (79p) and mobile realtones (£3 a download), you can download his tracks, he's got profiles on Bebo and Facebook and he's got his own MySpace page. The song is being released on November 10th and can be pre-ordered on ryanair.com/superfly which is linking through to the main site. The site itself is well designed and fair play, it's an interesting concept that could - pardon the pun - really take off.

It looks like it could be the next crazyfrog, but sponsored. No doubt we'll be hearing "He's fly, he's fly, he's Mr Superfly" on every Ryanair flight for quite a while to come.

God help our ears.

LiveIt.ie - one of the poorer campaigns I've seen. Probably.

I'm not really into soccer, but I was at the Luas stop and was bored. So I saw this ad for a FREE UEFA 2008 Supporters pack. I never say no to free stuff.

I had to either visit the website or text (standard rate) to 51444.

Not having my laptop with me, I opted for text. The reply was

To claim your free
CARLSBERG football
we need your email.
Please reply with
the word EMAIL and
your email address.
To STOP reply STOP.
Dont FWD to <18.>

Grandio so, off went my reply to receive this text:

Thanks. We've sent an
email to that address.
Please fill out the
forms and we'll send
you your CARLSBERG
football. To STOP
reply STOP. Dont FWD
to <18.>

And then... the subsequent email read...



That's right... visit the website to register. So tell me, what was the point of the text message in the first place?

The email wasn't personalised, it didn't say thanks for texting - in fact it had no recognition of who I was. They could have as easily

(a) not had the text option in the first place, or
(b) written "Text Email followed by your email address to 51444"

But I suppose people may have not got that. Complete waste of two texts, after which they now have my number and my email address. "Nice".

To add insult to injury, after the registration process on their site which gets all your details (if you're honest) and your friends (if you want them to) and then sends you an email saying:



"... Your details are currently being processed. Should you qualify you will receive your kit..."

Should I qualify? Would it not have been easier to have a counter so you could say "We're sold out, they're all gone, sorry" or something similar?

Honestly, who thinks these things through? Did they charge a large amount of cash for it? Probably.

I know it's churlish of me to complain about free stuff but for the amount of data I've given you'd expect something better than "ah sure we might send you it".

I'm still waiting to see a clever advertising campaign integrating web, text and phone. Bluetooth would be an added bonus. I'm keeping an eye on Paul Dervan's great blog on marketing to see what's out there.

I'm also really liking Ads of the World which I found over on the Prosperity blog.