Tuesday, May 20, 2008

Pigsback.com closes its Canadian website

In a statement on the homepage of their Canadian site today, Irish company Pigsback.com have announced they're closing the operation after less than a year.

Members who visited the site today, operated by Empathy Marketing Ltd were told the following:

After a successful pilot campaign over the last six months, Pigsback.com is temporarily now closed for business in Canada while we work on finding new partners and better content for you.

We'd like to thank everyone who has enjoyed the activities on the site, who has contributed to the contests and content, and who has recommended us to their friends over this time. We hope to be back in a Canadian city near you very soon!

The Pigsback.com team.

From reading Canadian Money Saving forums the site seemed to be popular, though the updating of the site, delivery of rewards and issuing of PiggyPoints seemed to be an issue for some members.

Bell New Ventures (a subsidiary of Bell Canada Enterprises, Canada's largest telecommunications company) the company originally supporting Pigsback in Canada withdrew their involvement in December, citing a need to focus on their core business.

In October 2007 the Sunday Business Post wrote that the Canadian business employed 15 staff.

Pigsback who employs 50 people between their offices in Citywest and London will be in operation eight years in June. The site runs advertising campaigns for a variety of brands and offers members the opportunity to earn PiggyPoints, which they can redeem for a variety of rewards including merchandise and vouchers.

It's always tough to see an Irish company have to close doors on any venture they try abroad. On a personal level, having worked with them in Ireland and London for three years I'm sorry that the venture seems to have failed and the success they were seeking didn't work out. I wish them every success as they plan their future.

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