Comment spam happening at the moment...

Just like poor Manuel recently, I've spent today chasing a comment spammer from post to post. So I turned on moderation, put comments in a pop-up and implemented a captcha for the moment until they get the point and go away.

Sorry for any inconvenience!

We don't get spammed by just anyone, you know

Reading the emails and comments I've gotten this week while I've been recuperating (thank God for painkillers and Deep Heat is all I can say) I notice that spam comments are on the rise again. So I go about deleting what I find. They're the usual - clothes sites, painting sites, online gaming sites, insurance sites and then...



Oh yes.



That's right.

I get spammed by the Jedi Council. The Jedi Council. The Jedi Council. The Jedi Council of Morm-Jordil no less. Damn right. None of this small town, small island spam for me no more, I now get the spam from galaxies far far away.



Well, okay it's someone representing them, or directing me towards them or asking me to write to my local MP about Ewan McGregor. Oh okay, so it's not Yoda or Mace Windu or Yarael Poof or Ki-Adi-Mundi or Plo Koon. But it's still pretty cool, right? With 390,127 Jedis in the UK in 2001, it's got to count for something, eh? I mean, in spam terms, it's not often you get asked to defend the honour of someone like George Lucas, is it?

So there was I all geeky smug about it, till I googled it. And what did I find? Himself. The ould fella. The smug one with the new book. The git had already been there and blogged it. Sixteen months ago!

Donncha had as well in October. And some fella called Sean Bonner. So really, it's not special spam, not even a little.

So I deleted it. Ewan McGregor can continue his so-called treachery. Boo to Supershadow and all his ilk. I'm not happy being his fourth. Not happy at all.

How to recognise and deal with comment spam on your blogspot blog

"Susan said...

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often."

Aww? Isn't that nice? Comments like that are great. They're why I wrote the beginners guide. They're the ones that Grannymar calls the readybrek of bloggers. Except, in this case, it was spam. Bold Susan or Deborah or whatever you were called.



One name to begin with, but signed Deborah and a link to an insurance website. Spam spam spam.

Many blog writers will be more than familiar with such comments. Wordpress users have their own filters to deal with such, but people new to blogspot/blogger might like to know the following.

Why it happens:

This is just another form of bad advertising. The same way your web email gets "gr0w y0ur pen1$" and "cheap r0llex watch" emails, so some people write comments in the hope that the link they attach will either boost their SEO rankings (how quickly and easily people will find them in search engines) or that you or your readers will click on the link and buy.

Believe it or not, companies actually pay for this. One such site is pictured below:



They advertise how "they hire skilled writers who are trained in creating high quality blog comments. They post relevant comments on websites that have a strong connection to your website’s niche. By posting a username at each comment with a hardlink directing back to your website, our commenter creates a high quality backlink for your site with each comment."

You'll be glad to know though that unless you or a reader clicks on the link, it doesn't work. In January of 2005, Google created a nifty piece of code called "nofollow" which means links in the comment section of Blogspot don't benefit from any Pagerank boost, the very thing the spammers are after.

These companies are out there though and I'm seeing a lot more of their spam creep through. Darren Rowse over at the well-worth-a-regular-read Problogger.net has more on it here.

How to recognise a spam comment

Well, like the above, it's usually in the name or the fact they've included a non-relevant URL or website in their comment. As well as the above, I have some examples here:

Example 1: No name provided and a non-descriptive URL linking to a site that could be anything:


Example 2: No name provided, another link to a site that could be anything and a foreign language. (I really hope I'm not deleting a comment that is telling me I've won something.)



Example 3: Sometimes they're nice comments! However, given the facts that no name is provided, I guess we can say they're probably more spammy than not.



Example 4: We have a name, we have a decent, relevant comment but it's still bad advertising, it's still a link to a site I have no relationship with, so it still gets deleted.



What you can do about it.



Your first visit should be to your Dashboard. You can then choose Settings and then Comments and set things up there, from who you want to comment on your blog to whether you'd like to enable comment moderation or word verification.

• If you enable comment moderation, you can view new comments and approve or reject them before they appear on your blog
  
  
• If you enable word verification, this will require your readers to enter a unique code - or captcha - when they comment which will deter automated comment spamming systems.

You should also ensure you have your email address entered in the Comment Notification Email section, which will ensure you get an email whenever anyone leaves a comment. I have a filter set up in my Gmail meaning every comment goes to a special marked label and is easy to find.

What I do is delete all of the spam comments I get, usually immediately but always as soon as I can. It's just a matter of clicking the little delete/trashcan icon on the comment itself.



I hope that helps someone. If you happen to think though that this is far too basic, that people must or should know this information already, do spare a thought for Rhonda:



Check out the Quick Online Tip to help you locate the ANY key on your keyboard.

Spam: not fun, funny sometimes, only good in a Monty Python sketch. Or a blender.

Melford's Proposal, or how to write a successful email

Hello dear friend:

I am Melford from Africa. I have a mutually beneficial Financial Transaction for you, I can assure you that it is not an Internet related scam or any type of scam. I am not into identity theft or anything related to that as well.

The internet has become a medium for all sort and i cannot blame you if you have your reservation about what i am about to offer you, but amongst all these internet criminal activity we must not forget that the internet is a global meeting place. I want you to know that all correspondence maybe via the internet and telephone but all original paperwork will be sent via POST to your residence.

I cannot say much at this time but be rest assured that you have nothing to worry about, if you are interested in helping out and making money for yourself please feel free to contact me by email with the above email address and i will tell you more.

Regards

Melford

Ahh, isn't that nice? Some stranger - or maybe just a friend I haven't met yet ;o) - from Africa wants my address to send me information about a financial scheme. I'd be worried except for his assurances. And the fact it went straight to my spam folder. And the fact it is spam.



I have a fascination with spammers and spam artists. Someone sits down to write these emails in the hope that people will click on them - and, seemingly, they do. With almost nine year's experience writing commercial emails myself - always subscribed to, rarely "spammy", I like seeing what works - what words to use, what gets past spam filters, what language style reads well and proves its authenticity, and particularly what gets results.

Ignoring the fact it's spam, Melford's email is actually quite good in that it ticks quite a few boxes of what a good email should be. It's simple, engaging and direct. That's a great start.

Creating successful emails - those with high open, read and click through rates is an art form, but relatively simple as well, if you know what you're doing and you think about how it will be received. So many companies out there seem to invest time and money into emails that could be far more successful by following some simple rules. Here are some:

1. The basic and most important things:
   
   Get it right. Don't spam. Don't send repeat emails. If someone asks to be removed from a list, remove them.
   
   Don't put everyone's email in the 'To' field. Please stop doing this, no matter who you are and what the email is about!
   
   Invite people to sign up for an email, but if they don't , don't email them. Sounds simple, but apparently is quite difficult for companies to understand. I wish someone would tell me why!
   
   
2. Your email address
   
   Have your 'from' address the same as your 'reply-to' address and make sure that it's a live email address, preferably going to your customer care team (or someone) who have been told about the email so can answer any queries you may have.
   
   
3. Your customer's name
   
   Personalise it, but not to the point of overload (So Darragh, if you'd like to take our offer, Darragh and tell all your friends, Darragh, just...) I've seen it happen. It's not pretty.
   
   If you can't be sure the personalisation works, don't do it! Simply instead of "Hi first_name", put in Hi there or just Hello. Nothing worse than having to send out an apology, like the one I got this week. It just makes your company look stupid.
   
   From TrustedPlaces - info@trustedplaces.com
   date 10 September 2008 19:55
   subject Little gremlins messing with your name
   
   ...oops. That little Gremlin in one of our servers decided to have a go and change your name to Niamh in the previous email. How naughty! We apologise profusely.
   
   Gremlins in your server eh? Nice idea to put in my head, with my personal details in there...
   
   Do not get someone's name wrong or spell their name incorrectly, if you can help it. I know this will seem difficult, but with small mail merges it happens far too often.
   
   
4. Links and format
   
   Don't send out an email that's just one big graphic. It rarely works. Honestly.
   
   If I click on a link telling me it will take me somewhere, make sure that's where I go.
   
   Depending on your email format, don't overload with links and don't assume your email appears like you sent it either. Keep it simple. With spam and content filters on most email systems now, it can be difficult to predict how (and even if) your links will appear. Depending on your email format, here's what I suggest:
   
   
   • Plaintext: Have your links as http://www.yoursite.com*/email/offer/what_offer_is so it's clear to me where I'm going, and take me there.
     
     
   • HTML: If your sentence is Click here to find out more, then hyperlink the entire action point. Hyperlinking just one word is risky and seems a bit pointless. The links are free and won't affect the trees, promise.
     
     
5. Style and tone.
   
   Use nice language. Remember there's a person looking at a screen reading it, and you can make them smile. Doing this in a genuine way is important, no matter what the subject of your email. There's nothing wrong with being friendly - not overly or falsely familiar, but friendly in your approach.
   
   
6. Saying thank you
   
   Sign off with two things - a thanks for reading the email and a realistic sign-off.
   
   There's nothing wrong with signing "The Customer Care team". Personally I have a deep distrust of the commercial emails signed by the CEO of a company - any company I wish to do business should be able to afford a copywriter, not have the CEO writing it - basically because, I know if I have a query or problem, it probably won't be the CEO replying.
   
   
7. The essentials at the end:
   
   
   • A link to view the email as a web page, especially if your email is HTML/graphic dependent
     
     
   • Who you are and how I can contact you and how I can unsubscribe - legal requirements as much as anything, but sadly omitted from so many emails.
     
     
   • How I can subscribe, especially if I've been forwarded the email by a friend (the nirvana result for any email campaign).

I get a lot of emails daily, mostly because I like seeing the way they're written. The top 10 I tend to open, read and click through on are as follows:

• Innocent drinks newsletters - a masterclass in communicating, in relevant and fun content, in blogging, in tone and style. Inspirational.
  
  
• Moo.com - their operation seems to be built on the same inspiring classes as Innocent Drinks - even their automated emails are quality:
  

  Dear Darragh Doyle,
  
  Thank you for contacting the MOO Print Team. I've sent this mail to let you know that your enquiry is in our customer service queue and that a real live MOO Service Agent will get back to you by the end of the next business day (Mon-Fri).
  
  Thank you,
  
  Little MOO
  Tireless Robot

• Dailycandy - Dear Dailycandy, come to Dublin, love, me - I'm not living in any of the cities they advertise for, nor even their target audience, but their copy is intelligent and sharp, their graphics beautiful and their content unique.
  
  
• Poetry Ireland** - Though extremely long (almost unavoidably so) this email is well structured to give its content the maximum exposure. Because of my personal interest in the content I read it, but value the way they write it with the reader in mind, highlighting important names and events to make it easy to scan.
  
  
• Silicon Republic's eMonday - Always a must-read to see what I missed during the week, it's simple, scannable and links directly to where it says it will.
  
  
• Gerry McGovern's New Thinking - a weekly email about web 2.0, Gerry's email is always a must-read. Almost as valuable as the content - something he teaches worldwide - are the links, the feedback methods and the disclaimers. Another great format using Newsweaver.ie
  
  
• First30days - They have the right idea of short relevant content and how people read and how they're likely to react.
  
  
• Popbitch, b3ta and Holy Moly - great examples of content built around community, with consistent design/format, relevant content and easy-to-click links. Always controversial but also a welcome addition at the end of the week, when a smile - however inappropriate - is needed.
  
  
• The Dublin Event Guide 2 - possibly Ireland's best example of how tone and personality can make so much content readable and welcomed. I'll blog about this one again...

There are many great email services out there. Toddle.ie - "Beautifully simple email newsletters" is getting rave reviews, Newsweaver.ie seems to get results and I've also used Vertical Response.

More-so though, there are communications experts - copywriters (and more) who know what works, what doesn't and how a newsletter is not the be all and end all, it's just a part of a chain that should be marketing led from beginning to end. Ask for help. Get advice. It's out there.

What emails do you like? What ones do you make time for and what ones just annoy you?

Asterisks included for: * or whatever your domain is, and ** - The guy who writes the Poetry Ireland ones is a pal, but I like them too. Not just cos he buys me pints. Honestly.

Summer is coming. Should I be scared?

Before I delete it, I decided I better post would share the newest comment to be added here:



Jaysis. Chain comment spam now, eh?

(For those with feed readers, anonymous said:

WHEN U R READING THIS DONT STOP OR SOMETHING BAD WILL HAPPEN! MY NAME IS SUMMER I AM 15 YEARS OLD i have BLONDE HAIR ,MANY SCARS no NOSE OR EARS.. I AM DEAD. IF U DONT COPY THIS JUST LIKE FROM THE RING, COPY N POST THIS ON 5 MORE SITES.. OR.. SUMMER WILL APPEAR ONE DARK QUIET NIGHT WHEN UR NOT ExPECTING IT BY YOUR BED WITH A KNIFE AND KILL U. THIS IS NO JOKE SOMETHING GOOD WILL HAPPEN TO U IF YOU POST THIS ON 5 MORE PAGES. (THIS IS NOT FROM ME BUT I HAVE TO SEND IT CAUSE I FEEL SCARED OFFr /> IT.. SO I DID WHAT IT SAID..YOU SHOULD TOO) “PLEASE DON’T GO)