I'm sitting down the back of the IIA Congress 2008. This is my first time at the event and so far I'm not disappointed.
I find it interesting that the thrust of the presentations so far seems to be compelling people to get their business online and using web 2.0 technologies. For example, Barry Meehan from WorldwideCycles.com is now on talking about their blog and how it can be used to promote "subtle sales".
Sometimes it's good for me to step back and realise that not everyone is bought into this technology, that some people don't understand it or are wary of it or don't realise how easy it can be, given the right tools and training.
I'm updating on twitter (http://www.twitter.com/darraghdoyle) and will hope to report back during the day.