Thursday, May 15, 2008

I'm at the IIA Congress in Dublin

I'm sitting down the back of the IIA Congress 2008. This is my first time at the event and so far I'm not disappointed.

I find it interesting that the thrust of the presentations so far seems to be compelling people to get their business online and using web 2.0 technologies. For example, Barry Meehan from is now on talking about their blog and how it can be used to promote "subtle sales".

Sometimes it's good for me to step back and realise that not everyone is bought into this technology, that some people don't understand it or are wary of it or don't realise how easy it can be, given the right tools and training.

I'm updating on twitter ( and will hope to report back during the day.


  1. Will be interested to read your thoughts on the congress. Had wanted to go, but just couldn't justify the expense... or that of joining the IIA, ISME or the SFA. They say they're out to help small businesses, but if so they really shouldn't price the out! :)

  2. Hi Deborah, will be posting about my experiences over the weekend. It was interesting. Lot to think about for me.